Tag: Vodafone

Safaricom Rebrands  logo & Tagline after 17 years

Safaricom Rebrands logo & Tagline after 17 years

Mobile, Technology
Safaricom has been at the forefront of Kenya’s mobile communication needs for almost two decades now. From the days of lining up for hours in order to access the ‘Simu Ya Jamii’ to getting your first phone which had to be sustained by airtime of over 500 Bob to a time where we can access mobile loans in seconds just shows that nothing is impossible with Safaricom. The Telco Giant launched a new logo, not so different from the old one and dropped its long-time tagline, “the better option” for “Twaweza”, a Swahili word, meaning we can. With the new changes, Safaricom’s CEO, Bob Collymore said that the telco giant was now focused on building a more human network that leverages the strength of their talent. We are now able to connect to other parts of the world at incredible speeds t
Why Kenyans Rely On Mobile money Services

Why Kenyans Rely On Mobile money Services

PAYING for a taxi ride using your mobile phone is easier in Nairobi than it is in New York, thanks to Kenya’s world-leading mobile-money system, M-PESA. Launched in 2007 by Safaricom, the country’s largest mobile-network operator, it is now used by over 17m Kenyans, equivalent to more than two-thirds of the adult population; around 25% of the country’s gross national product flows through it. M-PESA lets people transfer cash using their phones, and is by far the most successful scheme of its type on earth. Why does Kenya lead the world in mobile money? Before we look into the intricacies of this question, it is apparent that the Kenyan economy is deeply integrated with Mpesa services and in extension, our lives in general. In order to assess the depth of this dependence, there is need t