Tag: Yellow Pages

The Yellow Pages has gone Digital

The Yellow Pages has gone Digital

Internet, Technology
In a rapidly changing digital world, all brands, even iconic ones, need to adapt their strategies to stay relevant. The Yellow Pages has done just that. Previously, the Yellow Pages was “brought to you” by Trudon, now after extensive research, the company has decided to fully embrace the heritage of the brand and make it all-encompassing. As of 1 April 2018, Yellow Pages will be the Go-to-Market Brand, the Employer Brand and the Master Brand. While Trudon will remain the holding company, it will no longer be market facing. This is a result of months of market research which showed that there is a high affinity to the Yellow Pages brand, which has been in our lives for over 50 years. Many people remember the trusted, Yellow Pages books that landed at our gates – our go to when we