Uber was the pioneer taxi hailing app in Africa, but that seems to be changing, the Estonian company Taxify is taking the fight for market share in Africa with Uber to places where Uber isn’t. Much of Taxify’s expansion has been due to being bankrolled by its recent $175 million capital raise—a funding round which valued the company at more than $1 billion. Taxify’s backers include Daimler, the German car giant and Didi Chuxing.
In South Africa, Taxify is in fierce competition with Uber in Cape Town, Durban, Johannesburg and Port Elizabeth but has also expanded to Polokwane. It is set to also launch in East London later this month.
In addition to Lagos and Abuja, the only two cities where Uber currently operates in Nigeria, Taxify has launched operations in Ibadan, Nigeria’s largest city by land size, and Owerri, a bustling commercial center in the southeast. While neither city matches Lagos or Abuja as urban centers, they have sizable business districts and populations of over 1 million people each.
In Tanzania, while Uber has stuck only to Dar es Salaam, Taxify operates there as well as in Dodoma, the nation’s capital and in Mwanza, a tourism hotbed on the shore on Lake Victoria.