Tech trends for small businesses for 2020

As an owner of a small business, one is always looking for ways to improve their company. Highlighted below are some of the new ways one can grow their market, improve efficiency and protect their company.

Influencer marketing

Scrolling through your social media, it is expected to find promotional and branded content. Today the highest-paid athletes in the world, such as Christiano Ronaldo, make more on Instagram than on the field. The technique of using a big name to sell something is not new however, social media platforms allow ads to appear on your screen with far more ease and subtly than traditional advertising. Instead of your company hiring a celebrity to appear in a commercial, that celebrity only needs to post online about the benefits of your product or service. This new age of advertising presents enormous benefits for your company if utilized well.

Digital healthcare 

There are several benefits of the rise of digital healthcare that all small business owners should be aware of. Not only can it save time and money, but digital healthcare solutions are enabling fundamental changes to the job market that directly benefit small businesses.

There is never a moment to waste when you are running a small business. Digital healthcare is increasingly becoming an affordable way for employees to stay healthy while maintaining efficiency. In the past, if an employee of yours fell sick or experienced any number of conditions, they would have to take time off work to drive to the doctor’s office, sit around as they wait for their appointment, see the nurse, and sit around some more before finally being treated. This is all changing as new telehealth companies like PlushCare offer remote services for your employees.

Cyber security 

The importance of cyber security can not be understated. As 2020 rolls around, the functioning of big and small businesses alike will continue to move online. New software solutions are being developed to unify the functions of companies, allowing smoother communication across integrated platforms. While this process is great for your business overall, such centralization also demonstrates the need for increased cyber security measures. According to a poll from Insureon, only 16% of small business owners think they are risk of a cyber attack. Unfortunately, 61% of cyber attacks are actually launched against small businesses, and the average cost of a small hack is $86,500, according to internet security firm Kaspersky Labs. While such a cost might not hurt a major corporation, it could be a devastating amount for your small business.

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