The power of new domain suffixes: get personal and attract more customers

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There are 276 million domain names already registered, which makes securing an original one a tricky task. For those who have attempted to buy a domain ending in ‘.com’or ‘co.uk‘ recently, you may well have found that your first choice domain name was unavailable. Demand for new domains isn’t slowing down – in the first quarter of last year, an additional five million domain names were added to the internet.

The increasing need for new domain names, along with a shift in internet browsing styles, has spurred some significant changes in the domain name world. At the close of 2013, the Internet Corporation for Assigned Names and Numbers (ICANN) approved 617 new generic Top Level Domains (gTLDs) for the internet to go live through to the end of 2015, and it will continue to introduce hundreds more.

A gTLD is simply the suffix on a domain address, with traditional ones including ‘.com’ or ‘.co.uk‘. With the introduction of new gTLDs, we are already seeing far more diverse website addresses, including those ending in ‘.ink’, ‘.photography’, ‘.wiki’ and ‘.club’ . Read more

By Ray King  on techradar.com

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