Truecaller, unwanted texts and phone calls filter firm has set up its Sub – Saharan Africa office in Nairobi led by Zakaria Hersi as Director of Partnerships for Africa.
Hersi will be spearheading Truecaller’s expansion plans in the region as the firm aims to drive its numbers. Truecaller has more than 50 million users in Africa and identifies more than half a billion calls a monthly in the region, and 50 percent of SMS received are spam. In Kenya the application blocks and filters more than 4.4 million calls and 14 million spam SMSes per month.
Late last year Truecaller launched its Developer Program with Truecaller SDK its mobile identity product for digital start-ups and app developers, they will be doubling down on their monetization initiative, and introduce its Truecaller Priority program in Sub-Sahara Africa.
Truecaller SDK enables 3rd party app developers, digital businesses and start-ups to verify end users quickly and frictionlessly by utilizing their Truecaller profile with a one touch and password free experience. The Truecaller SDK is available on Android, iOS and web platforms and can be used by any app or a website to instantly on-board, autofill user information, or verify the user’s phone number based identity through users’ consent.
Truecaller Priority is a new service that ensures that users will always know when it’s a relevant and important call made from a company – and not a spam call. This will provide an enhanced delivery experience by giving Truecaller users more context to calls, which allows people to know, for example, when their package has arrived.
“Over the years, Kenya has consistently been a top market for us, with some of our highest usage globally, which is why it made sense for us to set up a strategic headquarters in Nairobi. With this positive momentum of growth, we look forward bringing new, innovative and localized services and offerings, and expand our presence and start engaging more deeply with the tech eco-system.” said Hersi.