Twitter is set to introduce a new live video API which will enable third parties to connect their own video tools with Twitter’s Periscope Producer interface.
It’s thought the API will also allow high-end professional cameras and broadcast equipoment, including OB trucks, to directly broadcast live videos to the social media platform. The other three, Telestream’s Wirecast software, Switchboard Cloud, and Teradek, are more professional video creation and management solutions. Twitter named four partners who have already been using the beta version of the API, but there’s only one consumer camera so far: the Livestream Mevo.
Periscope wasn’t the first notable live-streaming app, but it had a stretch run where it was certainly the most popular. It even helped drive live-streaming pioneer Meerkat completely out of the market. But Facebook Live’s rise in popularity left Periscope reaching for users.
Facebook also allows users to broadcast live video from different cameras, and so Periscope’s new API is Twitter’s way of trying to make up some of that ground. To date, Twitter has been negotiating with larger publishers and broadcasters in a series of one-off deals to expand its lineup of live video. But Facebook Live’s rise in popularity (and a slow path to Twitter integration) left Periscope reaching for users.