Twitter has introduced a new, speedier version of its site for the mobile web and dubbed it TwitterLite. Focused on emerging markets and users in environments with unreliable connectivity, Twitter Lite comes with a data-saver mode that blurs images and videos until they’re tapped.
It is a new, mobile-only version that uses less data, loads more quickly on slow connections and takes up less than one megabyte of space.
The service is available by default at mobile.twitter.com globally, rather than through an app. But Twitter said Lite is particularly aimed at people in emerging markets such as Asia Pacific, Latin America and Africa, where mobile data is expensive.
Twitter (Tech30)said the new service announced Thursday has up to 30% faster launch times compared with the original. Lite also offers faster navigation to key Twitter features like the main timeline, direct messages and notifications. Twitter Lite is available globally, and many people will end up accessing it without realizing — it’s the new standard mobile web experience for Twitter. ,
Twitter also partnered with Vodafone () in India, a telecom operator with more than 200 million subscribers, to promote the service to their customers to get live sports updates on Indian Premier League matches. The company plans to ink more partnerships with entities in emerging markets in the future.