Creative Media Works, operating as BBM Messenger, has partnered with Uber, the world’s largest on-demand ride-sharing company, to launch the Uber ride-on-demand service within BBM Messenger. Users around the world will have access to this new service, including Indonesia – BBM’s largest market – Africa, Asia, Europe, North America, and the Middle East.
The tie-up between two of the world’s leading technology platforms means that BBM Messenger users – both Android and iOS – can book an Uber ride via the Uber icon in the BBM Discover menu, without leaving the BBM app or having to have the stand-alone Uber app on their phone.
BBM Discover is a high-valued space within BBM Messenger, designed for high impact and reach while giving partners access to the power of social chat. Uber Ride sits as an icon within BBM Discover’s existing ecosystem of content and services.
When launched from the Discover menu, the new Uber service asks riders to sign in with their mobile number or connect with a social media account. Once riders log in, the service accesses their profile and settings, automatically detects their location, and loads a map. Riders simply enter their destination, tap the Request Uber button as well as payment option, and wait for their ride to arrive.
Chan Park, General Manager, South East Asia, Uber, says: “Millions of people around the world use BBM Messenger to stay in touch. This partnership means they will now be able to request an Uber from within the BBM ecosystem. A safe, reliable and affordable ride is now at the fingertips of even more people.”
“We are excited to be working with BBM Messenger – our first partner in Asia Pacific to use the m.uber platform to request an Uber ride for their users without ever having to leave the BBM app. With this partnership, BBM users can quickly request an Uber ride via BBM despite variations in quality of location, network speed, or device features.”
Chan added that the collaboration enables millions of BBM users globally to access safe, reliable transportation at the push of a button – whenever and wherever they are.
Compatible with all modern browsers, m.uber is a web client for the global market that offers an app-like experience regardless of location, network speed, and device.
“Uber has grown to play such a key role in so many parts of the world today. We’re happy to connect our millions of active users with the service, giving them an easy and reliable transportation option at their fingertips within the BBM eco-system,” said Matthew Talbot, CEO of Creative Media Works, the company which operates and runs BBM globally