Uber currently has only one category of product in the Kenyan market, UberX , a private car service that is the basic product in most markets.
After several price wars in Kenya , it’s now cheaper to ride with Little with the Basic option and the impact must have been felt. The price wars sometime back had Uber and Little battling to see who could give the lowest rates to riders. And it was going well till Uber drivers went on strike demanding a review of the fares.
Shortly after, the company yielded & increased their prices. This left Little swinging as the winner in the market.
Uber has now announced that they are introducing a new product and with it comes new car types allowed onto the system. They are encouraging the small and old cars they had rejected earlier (Hatchbacks and old cars beyond 2008 as year of manufacture weren’t allowed).
They specifically recommend driver partners to sign up their 1000 cc Toyota Vitz. Therridesharing company is more keen on low cost fuel efficient cars between 800 and 1000 cc engines, but are welcoming all types of cars.