Facebook has added nearly 200 flags to its Profile Frames feature, which lets you overlay imagery filters atop your profile photo. Facebook first launched profile frames for sports teams in 2015, and started letting people submit their own frames last year.
It’s this “us versus them” ideology that Zuckerberg rails against in his 5,000-word manifesto, but that is somewhat propelled by these profile flags.
According to Tech Crunch, While this might be a minor launch meant to just be fun and patriotic, it outlines the potential concerns with Facebook’s leader taking an outright stand on world issues. Rather than simply maximizing for user engagement, shareholder value and its basic mission to connect people, it must also weigh whether product changes align with its new mission of a safe, inclusive, informed global community.
We need world leaders, including tech CEOs, to stand up for justice and safety for everyone in these dire days of Trump. But that push for the greater good could complicate the facts of running their businesses.