WhatsApp launches business app to make it easier for companies to connect with customers

WhatsApp Business, a free-to-download Android app for small businesses, aims to make it easier for companies to connect with customers or the 1.3 billion Whatsapp users to chat with businesses that matter to them.

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The SMEs will have Business Profiles to help customers with useful information such as a business description, email or store addresses, and website. Messaging Tools such as quick replies that provide fast answers to frequently asked questions, greeting messages that introduce customers to your business, and away messages that let them know you’re busy.

SMEs will also have Messaging Statistics like the number of messages read to see what’s working as well as access to WhatsApp Web to send and receive messages with WhatsApp Business on your desktop.

Users will also know the Account Type to know that they’re talking to a business because as they will be listed as a Business Account. Over time, some businesses will have Confirmed Accounts once it’s been confirmed that the account phone number matches the business phone number.

For people, WhatsApp is as usual — there’s no need to download anything new and they will continue to have full control over the messages they receive, with the ability to block any number, including businesses, as well as report spam.

In the meantime, WhatsApp Business is available on Google Play in Indonesia, Italy, Mexico, the U.K. and the U.S. The app is rolling out around the world in the coming weeks.

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