According to a new beta version of WhatsApp, the messaging App will soon have a verified account with green ticks for businesses.
The WhatsApp Verified account will have a green tick next to it, just like verified accounts on Facebook, Twitter have a blue tick next to them. WhatsApp’s new feature will be rolling out soon, and the company has also put out a detailed blogpost explaining this.
The blogpost reads, “WhatsApp is exploring ways for you to communicate with the businesses that matter to you. Some business accounts have been verified by WhatsApp. If you see a green badge next to a contact’s name, it means that WhatsApp has confirmed that the phone number of this contact belongs to a business account.”
So how will you know that the WhatsApp account is verified as a business one? WhatsApp says it will let users know about this when they “start talking to a business via yellow messages inside a chat.” The messaging App says users will not have the option of deleting these messages from inside the chat with a verified business.
If a user has saved the phone number in their address book already, they will see the same name reflected in the chat. But if they don’t have the name saved, then it will reflect the name the business has chosen. WhatsApp will also give users the option of blocking these businesses if a user doesn’t wish to connect with them anymore.
In addition, conversations with a verified business will be in form of yellow colored messages. These texts will not be erasable by the user. We assume this delete-restriction has been imposed to maintain the integrity of the communications in case an issue arises and references need to be made.