Whether you consider yourself tech-inclined or not, you’ve likely heard of AI. Or maybe you’ve noticed the onslaught of headlines describing AI as either the future or a cause for concern.
So it’s worth asking, what will AI mean to you? What will the coming revolution mean for your day-to-day work, your business, and ultimately, your customers?
Artificial intelligence (AI) had a big year in 2016, with massive strides forward in deep machine learning, IoT, predictive forecasting, more intelligent business processes and smart personal assistants. While technology seems to move at an ever-increasing rate, AI is seemingly everywhere and may prove to be one of the fastest-growing technology segments in 2017.
That’s why organizations need to determine how exactly they need to prepare to foster AI in the year ahead. For this purpose, there are several key aspects businesses should consider to understand how this new technology will disrupt traditional business models and how to integrate AI in their strategic plans.
Machine learning algorithms are the backbone of Artificial Intelligence and require data to learn from. Today, many organizations are producing more data than they know how to use, but that data often sits in separate silos or is unstructured and difficult to analyze. In order to get insights from this data, AI analyzes the data sets to find predictable patterns. The problem, though, is that if these machine learning algorithms are fed bad data, these systems can find incorrect patterns, create bad models, or often end up useless because the system can’t find the value in the data.
Integrated data/data warehousing:
Businesses that can’t connect critical data sources are losing huge opportunities that have a direct impact on the bottom line. Business leaders need to make sure that all the valuable customer data that comes from various systems is centralized and integrated. That’s why big data systems like Hadoop and Amazon Redshift, which are capable of uniting massive volumes of data, continue to grow rapidly.
Identify the starting point:
The operational deployment of Artificial Intelligence is an essential step for any organization, and like any major digital initiative will require a well-considered strategy. This means evaluating your IT infrastructure, the business processes that can be impacted by AI, and most importantly, where AI will be able to help you impact the business most.
AI offers tremendous promise for improving the efficiency and productivity of teams that interact with customers, whether this is automating routine tasks for sales and service teams or recommending better content or target segments for marketing. Using these three key considerations, AI can make it possible for business users to find the signal in the data without being as dependent on BI teams for help.