YouTube has announced a change to its partner program today.Creators now will not be able to turn on monetization until they hit 10,000 lifetime views on their channel.
According to creator’s blog, making videos on YouTube isn’t just a creative outlet for millions of creators, it’s a source of income. The tech firm set up the YouTube Partner Program (YPP) in 2007 and up to today, more creators are making a living from the site than ever before. However, with this growth Youtube started seeing cases of abuse where great, original content is re-uploaded by others who try to earn revenue from it.
The new change has helped terminate hundreds of thousands of channels violating policies. By keeping the threshold to 10k views, they shall also ensure that there will be minimal impact on aspiring creators. And, of course, any revenue earned on channels with under 10k views up until today will not be impacted.
These new rules may help the video streaming site keep offensive videos away from the brands that spend money marketing on their platform. This has been a big problem for YouTube in recent weeks. “This new threshold gives us enough information to determine the validity of a channel,” wrote Bardin. “It also allows us to confirm if a channel is following our community guidelines and advertiser policies.”