Sina Weibo the Chinese Microblogging Giant Adds English-Language Interface
Sina Weibo, the Chinese microblogging platform sometimes referred to as “China’s Twitter,” is finally offering an English-language interface, as confirmed to Tech In Asia by the company. Though the English-language interface is still only partial, it will help turn the site into an important marketing tool for overseas brands and celebrities hoping to reach Chinese consumers, especially since there may be as few as just 18,000 active Twitter users in the country more