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The poor invest in airtime to grow income, says study

Safaricom CEO Bob Collymore distributes free airtime to passengers in a bus to mark the launch of a promotion run by the firm. A new study has shown that poor people would rather cut back on their food and transport budgets to buy airtime. Photo/FileMany of Kenya’s poor would rather go hungry and walk to work than be short of airtime, according to a study commissioned by the World Bank. The preference reflects the changes in spending priorities brought about by the use of mobile phones. The study found that seven out of 10 poor people — referred to as the base of the pyramid in the report — cut down on food expenses to spare money for airtime. source

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February 1st, 2013



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