App-based Uber to launch in Nairobi during EatOut Kenya’s Restaurant Week

Uber Ad. Photo Credit

Popular App-based transportation network & taxi company headquartered in San Francisco, California, is preparing to launch in Nairobi,  Kenya, CapitalFM  a Kenyan-based news site has reported. The company uses a smartphone application to receive ride requests, and then sends these trip requests to their drivers.

The popular ridesharing App is already operational in some African cities such as Johannesburg, Cape Town, Cairo and Lagos and is in over 200 other cities across US, Asia, Australia and Europe. Brazilian start-up Easy Taxi, is already in Nairobi which means Uber is certainly not entering a virgin market.

It’s launch in Nairobi is a challenge to similar taxi hailing services such as Rocket Internet’s (AIG) EasyTaxi, Sasa Cabs, MaraMoja Transport among others.

The promotion will see Uber App users claim up to 2 free rides worth a maximum of Ksh 2000 each, during the 10 day restaurant festival between January 22nd and 2nd February 2015, where diners will enjoy fixed priced menus of Ksh 1500 at over 50 of the city’s top restaurants. According to TechMoran

With approximately 30 cars already registered with Uber to serve Nairobi’s commuter market, the company looks to gain ground fast ahead of the official launch of the service set for next month.

Uber’s entry in Kenya will cause jitters as Rocket Internet’s Easy Taxi is just trying to gain a foothold in the market. I have used the Easy Taxi services but the problem is that you don’t enjoy any cost benefit. This might change with the entry of Uber in the Kenyan market.

During the Nairobi Restaurant Week (22nd January 2015 till the 2nd February 2015), Uber riders will be able to claim up to 2 free rides worth a maximum of KSh 2,000.00 each. The riders will also be going to enjoy dinners at select (any of the 50 participating restaurants) Nairobi Restaurants at a fixed cost of between KSh 1,500.00 and Ksh 2000.

All a user would need is download the Uber app on mobile phone and use the call Uber Taxi feature on the app to get the taxi service. Users will use promotion code RW2015.