There’s no “mobilegeddon” taking place on Bing, but Microsoft did announce today that it’s taking steps to improve the search rankings for mobile-friendly websites. The changes follow a similar move by Google which last month rolled out a change to its ranking algorithm which penalized sites that aren’t easily usable from mobile devices. The update was significant enough that some began referring to the shift as the “mobilepocalyse” or “mobilegeddon,” given the impact it would have on mobile search results.
The mobile-friendly update also comes at a time when the web search business finds itself at a crossroads. More users are accessing content in native mobile apps, something that Facebook in particular has capitalized on. Google also confirmed this month something that many have suspected for some time: that more Google searches are now taking place on mobile devices than on computers, in 10 countries including the U.S. and Japan. Read more on TechCruch