Facebook Announces the next stage of its e-commerce push.
CEO Mark Zuckerberg announced three e-Commerce updates that are coming to Facebook products in a live stream: Shops on WhatsApp, and Shop listings in Facebook Marketplace, as well as a new visual product search option on Instagram.
The biggest announcement is Shops on WhatsApp, which will allow businesses to showcase their entire Shop within the messaging app, giving shoppers another way to find relevant products, and connect with the business for more information. This could boost businesses' revenues since WhatsApp has a huge user base.
Businesses will only need to set up their shop once to have it work across Facebook, Instagram, and WhatsApp.
Facebook is also bringing Shop listings to Marketplace thus providing more ways for brands to connect with interested shoppers.
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