CEO Mark Zuckerberg announced three e-Commerce updates that are coming to Facebook products in a live stream: Shops on WhatsApp, and Shop listings in Facebook Marketplace, as well as a new visual product search option on Instagram.
The biggest announcement is Shops on WhatsApp, which will allow businesses to showcase their entire Shop within the messaging app, giving shoppers another way to find relevant products, and connect with the business for more information. This could boost businesses’ revenues since WhatsApp has a huge user base.
Businesses will only need to set up their shop once to have it work across Facebook, Instagram, and WhatsApp.
Facebook is also bringing Shop listings to Marketplace thus providing more ways for brands to connect with interested shoppers.
Zuckerberg also noted that Facebook will soon offer new, personalized Shop ads, which will display items based on people’s individual shopping preferences and past behaviors.
On Instagram, an AI-based Visual Search feature is set to roll out for testing in the coming months. Visual Search is the same as Pinterest Lens and Google Lens, so people can scan a real-world item or use an uploaded photo or video to find similar product listings. This means that a lot more people will now have the option to use visual search, which could quickly turn it into a habitual shopping behavior for a lot more people.
Facebook and Instagram Shops now see over 300 million visitors per month, more than 1.2 million monthly active Shops on its platforms.
All of this together will go a long way in fueling Facebook’s e-commerce ambitions.
With e-commerce still on the rise, this could be an important next step for the Social Network.