Facebook just announced a big push to monetize its next billion users: It’s opening an ad sales office in Johannesburg, South Africa. Facebook also appointed a designated exec, Nunu Ntshingila-Njeke, chairwoman of the ad agency Ogilvy, to spearhead its Africa efforts. Read more from BI
North America has a population of about 500 million, and two-fifths of them are on Facebook. In Africa, with more than one billion people, just 120 million use the social network. That’s an opportunity Facebook can’t ignore, though the region poses challenges unlike those the company has faced in more developed markets.
“This is one of the places where our next billion users are coming from,” said Nicola Mendelsohn, Facebook’s vice president for Europe, the Middle East and Africa. “It would be a massive missed opportunity. Africa matters.”
Ntshingila will take over the new Johannesburg’s office in September. She joined Ogilvy & Mather in 1999 and was the agency’s South Africa chief executive for seven years before becoming chairman in 2012. Her mission is to persuade businesses and advertising agencies to promote themselves through Facebook.
“Increasingly marketers are focused on what is the next frontier,” said Carolyn Everson, Facebook’s vice president of global marketing. “There’s going to be an incredible opportunity to develop a consumer base in Africa.” Reports Telegraph