IMPACT OF THE INTERNET ON BUSINESS
Worldwide INTERNET is well-established and acknowledged. Advancement in communication and information, technology has strengthened the role of the INTERNET in business. It is used to deliver customer support, share information and provide training to the employees. The INTERNET has changed the face of business and it has opened up new avenues for conducting business. Businesses are not just using the INTERNET to host a website, they use it to scope and compare their competitors by researching new product ideas or new methods of creating products and pricing information.
The Internet has helped in the communication sector whereby employees communicate through emails, instant messaging, and many others for connectivity. It plays a vital role to make business communication easier and quicker. With the help of high-speed INTERNET, a business can interact with its overseas virtual teams and successfully discuss business-related tasks and issues to improve performance.
Digital marketing has totally changed the way we market and promote products and services. Experts say that businesses with a strong online presence can get more customers than companies that are not promoting their services or products. The Internet can be the best place for you to reach more target customers and offer your services or products to make them your regular customers.
Social media platforms allow you to run marketing campaigns to help you target the local market and grab the attention of customers around your hometown. You can run a campaign on Facebook by selecting your favorite or target territory.
It has facilitated collaboration among employees of organizations and encouraged the culture of online business or e-commerce, INTERNET banking, payments, and many others are part of normal supply chain transactions.
The INTERNET has helped to reduce the infrastructure costs of the company and has made a big impact on the way business gets conducted in both positive and negative ways.
It has enhanced working flexibility to enable workers to log in from a remote location and home. In conclusion, the INTERNET has become a more powerful tool for business.