For the first time in its history, social media platform Instagram will start sharing revenue with creators through ads in IGTV and badges that viewers can purchase on Instagram Live. The company has hinted that ads would come to IGTV for more than a year, often saying the long-form video offering would be the most likely place it’d first pay creators.
The new tools that enable video creators to make money, including badges that viewers can purchase during Instagram Live videos and the introduction of IGTV ads. Both launches are considered a test, as the company is limiting the features’ availability during its experimentation phase, it says.
Badges will give viewers a way to support their favorite creators while also standing out in the comments, similar to efforts on other live video p
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