Tag: Advertizing

Kenya: Advertising standards committee rules that Orange Ad. against Safaricom be withdrawn

Business, Mobile, social media
CIO East Africa: The Advertising Standards Committee (ASC) has ruled that a controversial advert run by Orange from earlier this year be withdrawn from the mediums on which it has been running. In its ruling, the ASC states that the advertising which has been running on all platforms – print; online and broadcast - is misleading as it failed to mention that the other network – in this case Safaricom – had a price point of Kshs 2 during off-peak hours. The case was lodged at the ASC by Scanad on behalf of Safaricom on January 28 this year regarding the “Do You Know” campaign which is part of the Tujuane tariff while Orange was represented by Ad Agency, Acess Leo Burnett and Annette J Martyres. “The ad was disparaging because it suggested that Safaricom was the more expensive network. T