Even before the coronavirus spread around the world, automakers were questioning the resiliency of a globally linked supply chain that had been ground to a halt by components production bottlenecks in China. They now have to attract buyers back into the new vehicle industry, despite mounting evidence that demand for new vehicles was already declining.
From manufacturing to sales to distribution, India's car industry is leveraging technology to improve productivity and profitability across processes and platforms.
Covid-19 hit several industries hard and forced firms to pivot, innovate and adopt new technologies at a much faster pace. This digital transformation equipped them to meet emerging customer demands across touchpoints. The automotive industry was no exception to all this.
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