The logistics firm DHL has acquired an undisclosed minority stake in Mall for Africa’s Link Commerce, in a bid to grow its logistics business in Sub-Saharan Africa and other global emerging e-commerce markets.
The acquisition in Link Commerce, the UK-based e-commerce firm helped it launch its DHL Africa eShop platform. DHL went live with the digital retail app in April, bringing more than 200 U.S. and U.K. sellers — from Neiman Marcus to Carters — online to African consumers.
The move to offer Africa eShop to 20 of the continent’s 54 countries comes a month after Africa’s most visible (and well-funded) e-tailer, Jumia, went public. Jumia — which operates consumer retail and online service verticals in 14 African countries — raised more than $200 million in an NYSE IPO.
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