eMarketer Archives - TandaaBiashara

eMarketer, a major market research firm, has released a new study on the introduction of new gTLDs and their chances for success. eMarketer releases over 200 analyst reports per year, which are only available to their corporate subscribers, but they did make some excerpts from this report - titled “The Domain Name Explosion: Hundreds of New Choices Beyond .com Mean New Marketing Considerations" - available to all on their website. Reports DNJournal eMarketer, who has no skin in the game themselves, acknowledged that there are widely divergent views of the new gTLD program, noting, "What some view as a “blank canvas for innovation” to spur more creativity, diversity and trust on the internet, others see as costly, exploitative and bound to cause consumer confusion. None

Google said Monday it was teaming up with the mobile phone payment firm Softcard to ramp up its efforts to counter Apple Pay in the emerging sector, with their Google Wallet. Written by AGENCE FRANCE PRESSE The California tech giant announced Google Wallet would become a pre-installed “tap to pay” app on Android smartphones sold in the US market by AT&T, T-Mobile and Verizon, as part of the deal with the carriers’ mobile payments company Softcard. The aim is “to help more Android users get the benefits of tap and pay,” said Google Payments vice president Ariel Bardin. “We’re also acquiring some exciting technology and intellectual property from Softcard to make Google Wallet better.” The move gives Google and its large base of Android smartphones a stronger position to cha

Tag: eMarketer

eMarketer Report Says Success of New gTLDs Could Depend on Major Brands Promotion

Google Wallet partners up to battle Apple Pay