Tag: Kristen Moyer

25% of Top Global Banks to Have Mobile Apps Store By 2016

Internet, Mobile
The explosive growth of apps is causing significant challenges for the banking industry, this is according to the latest Gartner reports CIO East Africa Banking CIOs, CMOs and line of business (LOB) heads face two key challenges. The first is that the visibility of customer banking apps in public stores is decreasing due to the total number of them available; the second is that visibility of apps on bank websites is decreasing as the number of apps a bank deploys increases. This second issue is exacerbated by the fact that most bank web sites do not make it easy for customers to find their apps. They are often listed by LOB, making it difficult for a customer to see all the apps offered by the bank, and even if they are listed in one place, the descriptions are often high-level and v...