Tag: MaraMoja

App-based Uber to launch in Nairobi during EatOut Kenya’s Restaurant Week

Broadband, Business, Mobile, social media
Popular App-based transportation network & taxi company headquartered in San Francisco, California, is preparing to launch in Nairobi,  Kenya, CapitalFM  a Kenyan-based news site has reported. The company uses a smartphone application to receive ride requests, and then sends these trip requests to their drivers. The popular ridesharing App is already operational in some African cities such as Johannesburg, Cape Town, Cairo and Lagos and is in over 200 other cities across US, Asia, Australia and Europe. Brazilian start-up Easy Taxi, is already in Nairobi which means Uber is certainly not entering a virgin market. It’s launch in Nairobi is a challenge to similar taxi hailing services such as Rocket Internet’s (AIG) EasyTaxi, Sasa Cabs, MaraMoja Transport among others. The promotion