Tag: Ogilvy

Facebook to Open its First Hub in Africa

Facebook to Open its First Hub in Africa

Business, Mobile, social media
Facebook just announced a big push to monetize its next billion users: It's opening an ad sales office in Johannesburg, South Africa. Facebook also appointed a designated exec, Nunu Ntshingila-Njeke, chairwoman of the ad agency Ogilvy, to spearhead its Africa efforts. Read more from BI North America has a population of about 500 million, and two-fifths of them are on Facebook. In Africa, with more than one billion people, just 120 million use the social network. That’s an opportunity Facebook can’t ignore, though the region poses challenges unlike those the company has faced in more developed markets. “This is one of the places where our next billion users are coming from,” said Nicola Mendelsohn, Facebook’s vice president for Europe, the Middle East and Africa. “It wou