Tag: Relevance Score

Facebook Introduces ‘Relevance Score’ to Improve Ad Quality

Business, Internet, Mobile, social media
Like Google, Facebook uses a mix of bid price and relevance scoring to determine which ads to show. Starting this week, as an incentive for advertisers to improve the quality and relevance of their ads, the company is going to expose “relevance scores” (RS) to marketers. Facebook’s newly exposed RS is effectively an estimate of the ad’s targeted alignment with its intended audience. Facebook believes the exposure of RS will produce a “win-win-win.” Better ads will be more interesting to audiences, perform better for marketers and generate more revenue ultimately for Facebook. In its blog post the company explains how RS is determined: Relevance score is calculated based on the positive and negative feedback we expect an ad to receive from its target audience. The more positive int