Tag: Sedo

Value of generic top-level domains is sagging says Sedo Survey

Value of generic top-level domains is sagging says Sedo Survey

Domains, Internet
When asked by a domain name exchange whether their companies are really into the domain name market these days, a huge number of American respondents said no. Reports By Scott M. Fulton, III It's very rare that a consumer survey sponsored by a company providing a service to those consumers sounds a warning about the diminishing value of a chunk of that very service.  Back in 2012, ICANN launched its program to introduce generic top-level domains, or gTLD, into the Internet's domain name system creating potentially endless new namespaces for registrants to secure their brands. With new gTLDs compartmentalized by subject matter or industry category (.coffee, .food, .invest), others being truly generic (.shop, .store) and others just plain ridiculous (.whatever)--the original promise was to