Social media as a new market Marketing is a tool we use to inform consumers about our products, who we are, and what we offer. Social media accomplishes all of these goals. You can use social media to define your brand identity and the products or services that you offer. Social media allows you to create relationships with people who might not otherwise know about your products and services or what your company represents. Social media has become the number one means of brand awareness and building an online identity. Social media platforms can greatly help you to target them. Many businesses take advantage of a single social media dashboard to see who's following their accounts and how they interact with them on each platform. Social media allows even the smallest business to ...
Access to social media networks such as WhatsApp and mobile money has been blocked in Uganda over what the government claims to be "national security" concerns. Sources speaking to the Daily Nation however state that the shutdown that was ordered by top officials in the ruling party is meant to curtail the massive amounts of messages that are being shared against President, Yoweri Museveni. The Uganda Communications Commission (UCC), director of corporate affairs, Fred Otunnu said that the shutdown was only temporary due to the sensitive nature of the elections period. While this goes on, there are concerns about the poor internet bandwidth but the UCC maintained that that was not related to the ongoing elections. The Ugandan Presidential and Parliamentary elections begun this mornin
When you joined WhatsApp, there was a reminder that you would be enjoying it for free for a year after which you would be forced to pay a subscription fee of about 0.99$ per year. If you cleared your application data and logged back in to your WhatsApp account, there was a reminder of how long you had to enjoy that service. This however, is no more after the move announced by Mark Zuckerberg to make WhatsApp completely free. While the generous and magnanimous move has pleased most of us, there is that nagging suspicion that there is a catch. Of course there is. One of the greatest joys that came with WhatsApp was the ability to hide from ads. On WhatsApp you aren’t hounded by thousands of irritating pop up ads. A lot of us thought that that might be the reason why you have to pay for Wh
Twitter site spent about an hour offline this morning, then came back up — only to be hit my a more prolonged glitch fall once more with the network's website and mobile apps inaccessible. Reports The Independent Visitors to the website were greeted by a message telling them that "Something is technically wrong". "Thanks for noticing," the message reads. "We're going to fix it up and have things back to normal soon." Mobile apps as well as the website itself appeared to be broken. Tweetdeck, Twitter's other official client, was also broken. Twitter's @Support account posted a message saying that "Some users are currently experiencing problems accessing Twitter. We are aware of the issue and are working towards a resolution." (That account is itself part of the outage, but Twitter sent
Today, Facebook for Business announced in a post that it has added “Donate Now” as a call-to-action button available for Brand Pages. These buttons can now appear right on a Facebook Brand Page, or directly within an ad on the site. “Now, it’s easier than ever for nonprofits to connect with people who care about their causes and encourage them to contribute through the website of their choice.” Facebook introduced the call-to-action button for Brand Pages in December of last year, which are designed to drive a company’s many fans to take further action beyond Liking a page. These buttons include “Book Now,” “Shop Now” and “Contact Us” buttons, and appear right alongside the Like Button at the top of a Page. This button also seems like a more permanent iteration of the one found when
A latest Facebook Messenger update that allows it to be used even by those who don’t have a Facebook account, has made the Messenger have an extra feature much like WhatsApp. The latest development is intended to increase user engagement, while the Messenger now competes with other rival applications such as WhatsApp, which, interestingly, is also owned by Facebook. Reports Bidnessetc Messenger has collected 646.6 million downloads, according to data from app analytics firm Sensor Tower, while the Facebook app had 568 million downloads in the same period. Messenger has been available as a standalone app since late 2011. Last year, Facebook announced it will be forcing mobile users to download the separate app and not allowing them to chat through the main Facebook app any more. The su
Facebook and Google apps claim more of U.S. mobile users' time than any other downloads, and they account for more than three times the total number of minutes spent with all enterprise apps, according to a new report. By Matt Kapko CIO The battle for mobile social supremacy is largely a two-horse race these days as Facebook and Google combine to claim one of every four minutes U.S. users spend on mobile devices, according to a report released this week by Forrester Research. Forrester tracked the app use of 1,721 adult smartphone users in the U.S. during the three-month period ending in December 2014. Facebook's collection of mobile apps, including Messenger, Instagram and WhatsApp, account for 13 percent of the total people spend using smartphones, according to Forrester. The social
As contributed by Roger Kay on Forbes. So, I’ve already said it once this year: more than 12 months after the Internet Corporation for Assigned Names and Numbers (ICANN) opened up the Web domain space to a potentially infinite number of new names, the greatest expansion has been in confusion. Once upon a time there were only 22 generic top-level domains (sometimes called gTLDs, Internet domains, Web domains, or just domains ) with type suffixes like .com, .net, .mil, and .gov, and geographic suffixes like .uk, .ru, and .jp. Now there are close to 500 — with potentially 900 more to come in the next few months. After an initial flurry of apparent enthusiasm — a certain amount of defensive purchasing of adjacent name spaces (e.g., Apple AAPL -2.61% nailing down .mac, Amazon.com AMZN -
Google and Facebook are at the forefront of a scramble to win over new African Internet users, offering free services they say give a leg-up to the poor but which critics argue is a plan to lock in customers on a continent of 1 billion people. Africa's Internet penetration will reach 50 per cent by 2025 and there are expected to be 360 million smartphones on the continent by then, roughly double the number in the United States currently, Mckinsey Consultants data shows. Africa had 16 percent Internet penetration and 67 million smartphones in 2013. This growth is attracting interest from Internet companies such as Google, Facebook and Wikipedia, which are striking deals with service providers such as Vodacom, MTN, Bharti Airtel and Safaricom to offer users free, or 'zero-rated' access ...
Venture Beat posted an article that Facebook will be removing inactive accounts from a Facebook pages’ like stats and that page owners will see a dip in the number of likes on their page. From the article: In a blog post this morning, Facebook said, “To make audience data even more meaningful for businesses, we’re updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts.” Facebook said there are two main reasons why it is making this move. First, because it will improve business results, giving “businesses up-to-date insights on the people who actively follow their Page and makes it easier for businesses to find people like their followers through tools like lookalike audiences.” At the same time, the company also want