Protect Your Trademark During the Top-Level Domain Expansion

Domains, Governance
ICANN has published three ways to Protect Your Trademark during the Top-Level Domain Expansion.   The rights protection was of key concern when forming the New gTLD Program. ICANN met extensively with IP experts and community members to determine how to support trademark holders faced with the largest expansion of the DNS, ever.   The meetings resulted in a 3-pronged approach that provides rights holders with proactive and reactive means of blocking potentially infringing uses in the New gTLD Program. Rights Protection Mechanisms, as they’re collectively known, include the Trademark Clearinghouse, Uniform Rapid Suspension System and Trademark Post-Delegation Dispute Resolution Procedures.   So, how can a rights holder take advantage of these advanced New gTLD Program mechani