Tag: video ads

Facebook’s new Auto-play Video Ads Risk Alienating Users

Internet, Mobile
Facebook Inc. said it would begin selling video advertisements later this week, a move that may help the social-networking giant capture a share of the annual $66.4 billion TV advertising market. Some advertisers rejoiced Tuesday when Facebook Inc. FB -2.89% introduced long-awaited video advertisements. A bigger question is how users will react.   Marketers "have to be sensitive," said Tony Pace, chief marketing officer for the Subway sandwich chain, which advertises on Facebook. "If someone said [this video ad] is going to run whether consumers want it or not, that would give me pause," he said. Facebook said its first video ad, a teaser for the coming sci-fi film "Divergent," would begin appearing Thursday, marking an effort by the world's largest social network to gra...